Maria del Moral

Experience

1. Brand Project Manager

   Shelfgenie

   Mar 2025 — Present

   As a Brand Project Manager, I oversee and drive strategic brand initiatives, franchise communications, and operational marketing programs to strengthen the ShelfGenie brand. I collaborate closely with senior leadership, marketing, legal, and franchise operations to ensure brand consistency, compliance, and franchisee engagement.Key Responsibilities & Achievements: Develop and execute strategic brand initiatives, ensuring alignment with corporate objectives and franchise growth. Lead internal communications efforts, creating newsletters, operational bulletins, and digital platforms to enhance franchisee engagement. Manage key franchisee events, including training programs, leadership summits, and regional meetings, fostering stronger franchise relations. Oversee franchise compliance, working with legal teams to streamline franchise agreements, FDD reviews, and renewal processes. Act as the primary liaison between corporate leadership and franchisees, ensuring seamless communication and operational alignment. Optimize marketing execution, providing franchisees with data-driven insights and strategic recommendations to enhance local marketing impact.With a strong background in franchise development, strategic communication, and operational marketing, I thrive in environments that require cross-functional collaboration and data-driven decision-making to support business growth.

Education

• Universitat Pompeu Fabra

  Degree, Law

  2006 — 2011

• Universidad Rey Juan Carlos

  Law degree, Law

  2006 — 2009

• Université de Toulouse I

  Law

  2008 — 2009

• Lynn University

  Master of Business Administration (MBA), Marketing

  2012 — 2014

Skills

• Spanish
• Communication Skills
• Business Networking
• Crm
• Marketing Communications
• Strategy
• Organizational & Writing Skills
• Management
• Social Skills
• Marketing Management
• International Business Consulting
• English
• Microsoft Office
• Sales
• Marketing