Maria Daniella Draina

Field Marketing Coordinator @Vallarta Supermarkets

Santa Clarita, CA, US

Identify and evaluate various sponsorship or community involvement opportunities in local market areas, present recommendations and negotiate deals.Conduct consumer-facing marketing activations such as in-store demos and events.Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty.Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports.Consistent and proactive communication with the field marketing Manager to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings.Execute, either directly or through the management of agency resources, all aspects of sponsored event participation. Execution will include signage development and placement, sampling set up, games and giveaways, and other programs.Many events will take place on the weekends.Perform retail checks for accurate marketing signage placement, schematic plans, sampling performance, and competitive price checks as needed.Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities.

Universidad ESAN

Postgraduate Degree

Fullerton College

Marketing Management Certificate

Universidad San Ignacio de Loyola

Bachelor of Arts - BA