Maria Covarrubias
Sr. Integrated Marketing Communication Manager - SAP
- Role
- Sr Integrated Marketing Communications Manager at SAP
- Location
- Mesa, AZ, US
- LinkedIn followers
- 500 followers
About Maria Covarrubias
A vital component to creating an event strategy and execution. Partner closely with sales and sales development teams to accelerate pipeline in target accounts and increase conversions to drive net new revenue growth. Plan and execute regional activities including industry events (both physical and virtual), webinars and digital programs. Engage with strategic partners for co-branded marketing campaign creation. Analyze and communicate marketing program performance to internal stakeholders including product marketing and sales leadership. Continually analyze and optimize efforts to meet and exceed department and program goals. Contribute to the creation of marketing efforts that are programmatic and scalable to meet the specific needs of the targeted audience. Collaborate with sales teams, leadership and partners to build a strategic marketing plan that lead to conversion and acceleration. The ability to pivot and be nimble in any given situation, for example, COVID pivot in 2020 all in person events moved to virtual. Have a deep understanding of who you are serving. Know your audience whether its sales, partners, Sr Leadership, so that as a marketing leader you can provide the best value. Ensure engagement and mutual accountability with all persons in which you are collaborating with.
Experience
Sr Integrated Marketing Communications Manager
Mar 2024 — Present
Education
Arizona Western College
Associate of Arts, General Education
1996 — 1997
Arizona State University
Bachelor of Bilngual Ed minor in Spanish, Education/Spanish
1998 — 2001
Skills
- Customer Relationship Management (Crm)
- Strategy
- Business Intelligence
- Enterprise Software
- Erp
- Sustainability
- Sales
- Enterprise Resource Planning (Erp)
- New Business Development
- Sales Operations
- Professional Services
- Customer Service
- Customer Relations
- Sap
- Account Management
- Software as a Service (Saas)
- Business Development
- Strategic Planning
- Lead Generation
- Crm
- Sales Process
- Salesforce.com
- Direct Sales
- Management
- Saas
- Cloud Computing
- Selling
- Solution Selling
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