Maria Castañeda
Senior Director Business Development Emea & Apac @Applause
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WORK HISTORY
Senior Director Business Development Emea & Apac @Applause
Berlin, DE
Translated company goals into Business Development targets to ensure alignment and drive business results • Hired, onboarded, trained & coached BDR Managers reporting directly to me (second line management)• Led the Inbound Response Team, achieving revenue generation targets in the SMB segment. Developed and executed a comprehensive sales strategy, trained and coached team members on best practices, and provided executive sponsorship, strategic guidance, and hands-on support in high-value deals.• Facilitated strategic cross-regional collaboration across departments between European and North American headquarters• Handled the resource allocation and planning for the unit. Including new supplier evaluation.• Developed programs to drive employee retention and upward mobility
EDUCATION
Pontificia Universidad Javeriana
Profesional en Negocios Internacionales, Negocios internacionales
Palm Beach State College
Associate of Arts (A.A.), International Business
European-University Viadrina
Estudiante de intercambio, Negocios internacionales
ABOUT MARIA CASTAÑEDA
I\'m a results-driven Senior Business Development Leader with 8+ years in SaaS, specializing in technical sales for the EMEA and APAC regions; driving growth through innovative prospecting and sales strategies for inbound and outbound motions. Skilled at translating company goals into effective business development goals, leading consistent, high-performing teams, and driving cross-department collaboration to exceed targets. Able to provide strategic direction while remaining involved in day-to-day sales execution.
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