Maria Bongiovani

About Maria Bongiovani

As a brand and communications strategist with over 10 years of experience in creative and media agencies, I bring a unique expertise in developing impactful integrated marketing communication strategies. I excel as a creative problem solver, transforming insights into innovative communication ideas that break through in culture.Specialties: communications strategy, brand strategy, communications planning, connections planning, creative briefs, consumer insights, audience engagement strategy, creative strategy, culture-forward campaigns, digital strategy, qualitative research, ethnography, focus groups, quantitative research, comms framework, channel strategy, media strategy, audience segmentation, social strategy, social listening

Experience

1. Associate Director, Connections Strategy

   Digitas North America

   Apr 2025 — Present

Education

• Florida State University

  Master's

• Universidad Nacional de Rosario

  B.A.

• Massachusetts Institute of Technology - Sloan School of Management

  Certificate

  2017 — 2017

Skills

• Digital Strategy
• Account Planning
• Segmentation
• Customer Insight
• Advertising
• Maptitude
• Marketing
• Social Media Marketing
• Brand Architecture
• Market Research
• Competitive Analysis
• Media Planning
• Quantitative Research
• Marketing Research
• Qualitative Research
• Social Media
• Creative Briefs
• Ethnography
• Public Relations
• Brand Management
• Marketing Strategy
• Focus Groups
• Marketing Communications