Maria Anidos

About Maria Anidos

Throughout my extensive 14-year career, I have devoted myself to building brand equity and driving profitable growth for renowned names such as Huggies, Kleenex, and Rubbermaid. This journey has taken me across various countries, each with its unique dynamics and a rich tapestry of business models—both B2B and B2C.My expertise lies in crafting customer-centric marketing strategies and orchestrating integrated communication campaigns that propel sustained profitability while elevating brand equity. As a collaborative leader, I foster trust and create fertile ground where ideas flourish within both direct and cross-functional teams.Some of my recent achievements include, Rubbermaid\'s portfolio transformation that improved manufacturing efficiency and increased brand health, channel expansion, and securing significant distribution and top-line double-digit growth, and lastly leading the new Big Idea Campaign for Rubbermaid Brilliance with fresh, bolder claims, and a new strategic media plan poised to amplify brand awareness and drive adoption.I am inspired by the sense of meaningfulness—the knowledge that my work positively impacts people’s lives. My greatest strengths:Open-minded, curious, and insightful with excellent long-range vision and sensitivity.Energy, passion, and commitment to driving change

Experience

1. Global Brand Strategist

   Exotec

   Sep 2024 — Present · Atlanta, GA, US

Education

• Universidad CEU San Pablo

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

• Universidad CEU San Pablo

  Bachelor's degree, Advertising and Public Relation

  2002 — 2007

• University of Leeds

  Bachelor's degree, Marketing and Public Relations BA Year 3

  2006 — 2007

Skills

• Product Innovation
• Cross Functional Team Leadership
• Pricing
• Competitive Analysis
• Marketing Integrado
• Project Management
• Team Work
• Strategic Thinking
• P&L Management
• End to End Lean Process Analysis
• Estrategia
• Product Launch
• Marketing Digital