Maria Holmes
- Role
- VP, Senior Manager Corporate Sponsorship at Fifth Third Bank
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Maria Holmes
VP Sponsorship Marketing, responsible for the development and implementation of a…
Experience
VP, Senior Manager Corporate Sponsorship
Feb 2016 — Present
Own the development and implementation of a corporate sponsorship strategy that delivers an effective Sponsorship Portfolio. Manage all sponsorship programs, property relationships, and related advertising/creative to support brand, reputation, and all Line of Business initiatives. Proactively seek and react to sponsorship proposals whereby owning the evaluation, negotiation, strategy, creative development, and activation of all sponsorships across the Fifth Third Bank footprint. Responsible for all business case development and program ROI/ROO, managing the overall Sponsorship Budget. Build a strong, cohesive, diverse, and engaged team to oversee all sponsorship relationships and activation events as active members within the regions across the footprint. Collaborate extensively with internal stakeholders including c-suite executives to lead cross-functional teams across more than a dozen different departments within Fifth Third to coordinate sponsorship efforts across the marketing campaigns, athlete integration, event experiences, Regional activation, brand/reputation building, and product integration.
Skills
- Event Management
- Advertising
- Marketing
- Sports Management
- Management
- Business Planning
- Sports Marketing
- Marketing Strategy
- Strategic Planning
- Sports
- Integrated Marketing
- Strategy
- Event Planning
- Leadership
- Market Planning
- Sponsorship
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