Alicia Rossetti
Experience Creator ★ Event Design & Management | Experiential & Field Marketing | Partnerships & Sponsorships
- Role
- Sales Manager at Access
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alicia Rossetti
I\'m a forward-thinking marketing strategist with a successful career creating and promoting innovative event experiences that build brand affinity, drive revenue and market share. My career spans event design and management, marketing and public relations for B2B businesses, non-profits and destination management companies. I\'ve innovated memorable events of all sizes, including roundtables, town halls and multi-day conferences. I lead strategy, planning and execution of unique and engaging hosted and sponsored events that elevate brands and build customer and employee loyalty. Throughout my career, I\'ve forged strong working relationships with sponsors, venues and hoteliers, industry partners, and event producers. I\'m deeply connected with speaker bureaus, agencies and professional associations in California and New York. I’m differentiated by my savvy marketing strengths. I innovate marketing vision and apply cutting edge cross channel marketing techniques to engage and expand target audiences and grow brand visibility. Noted as a dynamic communicator, I have an innate ability to translate strategies into engaging and interactive marketing and outreach activities. I apply creative storytelling and captivating visuals to convey a message, promote businesses and execute pre-event and post-event communications. My Strengths Include: Brand StrategyMarketing PlanB2B MarketingGTM StrategyCommunity BuildingContent Marketing Partnership DevelopmentKPIs & MetricsSEO/SEMBudget ManagementTeam Management Vendor Management
Experience
Sales Manager
Aug 2024 — Present · New York, NY, US
Education
San Francisco State University
Bachelor of Science - BS, Marketing & International Business
Skills
- Networking
- Event Management
- Adobe Creative Suite
- Advertising
- Strategy
- Project Management
- Customer Service
- Sem
- Leadership
- Event Planning
- Market Research
- Social Media
- Graphic Design
- Legal Marketing
- Marketing Management
- Online Marketing
- Digital Marketing
- Marketing Communications
- Marketing
- Public Relations
- Newsletters
- Media Relations
- Direct Mail
- Web Development
- Social Media Marketing
- SEO
- Microsoft Excel
- Bilingual-English/Spanish
- Marketing Strategy
- Press Releases
- Microsoft Office
- Email Marketing
- Management
- Social Networking
- Search Engine Optimization (SEO)
- Online Advertising
- Web Design
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