Maria West
Communications Director at CalRecycle - A leader guiding communities to build climate smart systems to lessen the impacts of: - Pollution - Extreme heat - Less water supply and - Increased fire risk
- Role
- Communications Director, Deputy Director over the Office of Public Affairs at CalRecycle
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Maria West
Compelling messaging to reach your goals by showing your audience why the message matters. • Practical strategy focused on solutions • People skills that align members of a team • Project acceleration that completes priority tasks first and on time Areas of Expertise Concise, Compelling Writer/Editor Marketing Strategies Advertising/Branding Visually Compelling, At-A-Glance Communication Priority/Goal Setting Team Building Trainer Manager Video Editing Social Media Design
Experience
Communications Director, Deputy Director over the Office of Public Affairs
Sep 2019 — Present
Transformed CalRecycle’s communications through compelling, attention-getting, visual messaging.• Oversaw all media relations, advertising, and public messaging work for CalRecycle.• Guided media strategy and crafted media inquiry responses, collaborating with subject matter experts.• Designed earned media strategy for organics recycling and unsold food recovery programs, garnering over 150 interviews and customized media responses for state and national outlets. • Built and managed CalRecycle\'s innovative Office of Public Affairs team of 18 staff with specialties in writing, media relations, video, animation, graphic design, photography, social media, outreach, public support, environmental justice outreach, public call centers, American Disabilities Act compliance, personnel and budgeting.• Rolled out Spanish bilingual communications - Simulcast monthly public meetings and all workshops in Spanish, English and other languages on request - Provided earned media news releases and interviews in both Spanish and English. • Hosted CalRecycle\'s monthly public meeting of updates for local governments, regulated Businesses and the public, after changing it to a multimedia broadcast with produced videos that highlight the need for recycling programs, state progress and the work ahead.• Created video and graphics projects for CalEPA highlighting accomplishments across CalEPA.
Education
Western Washington University
Post Graduate Study
Mills College
Bachelor of Arts with Honors
Skills
- Psychotherapy
- Community Outreach
- Writing
- Advertising
- Social Networking
- Social Media Marketing
- Editing
- Copywriting
- Caseload Management
- Social Media
- Copy Editing
- Marketing
- Public Relations
- Entrepreneurship
- Nonprofits
- Marketing Strategy
- Online Marketing
- Psychology
- Public Speaking
- Training
- Animal Welfare
- Press Releases
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