Maria Sofia
MS in Digital Marketing | Computer Science | Graphic Design | Web Design
- Role
- Digital Media Specialist at Northern Illinois Food Bank
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Maria Sofia
I’m a digital marketing professional with 5+ years of nonprofit experience, passionate…
Experience
Digital Media Specialist
Dec 2024 — Present
Manage and grow the organization’s social media presence by leading daily content creation, scheduling, and community engagement. Established consistent visual and messaging guidelines for social media channels, a first for the organization- Plan and execute paid Meta ad campaigns, utilizing Meta Pixel to drive measurable increases in event attendance and fundraising- Design engaging graphics and video content tailored for both internal and external audiences, supporting brand awareness and campaign goals- Collaborate cross-functionally with the Philanthropy team to develop and launch targeted email campaigns in ActiveCampaign, reaching more than contacts including donors, volunteers, and community stakeholders- Oversee website updates and content management to ensure accuracy, accessibility, and alignment with organizational priorities- Track and analyze digital performance metrics across platforms to optimize strategy and report on impact
Education
Northern Illinois University
Master of Science - MS, Digital Marketing
Northern Illinois University
Bachelor's of Science, Computer Science and Applied Mathematics
Kishwaukee College
Associate of Science - AS, Emphasis in Mathematics
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