Maria Skotheim

Growth Strategist @Motiv

Calgary, AB, CA

Motiv Innovation Group is a venture builder and digital innovation company dedicated to building ventures that enhance economies and communities through sustainable innovation. We operate multiple strategic arms, including corporate venture building, a venture studio, growth-as-a-service, and public sector solutions, to address a wide range of market needs and societal challenges. Our holistic approach ensures our ventures succeed commercially and also contribute positively to the communities they serve.As a Growth Strategist at Motiv Innovation Group, I design and execute strategies that accelerate the growth and scalability of our ventures. My work involves identifying market opportunities, shaping go-to-market strategies, and building systems that drive sustainable traction. By combining data-driven insights with creative positioning, I contribute to ensuring that each venture not only thrives commercially but also delivers meaningful value to the communities and ecosystems we serve.I am involved in:Driving go-to-market and expansion strategies to position ventures for long-term success.Innovating growth frameworks and scalable acquisition models to accelerate customer adoption and retention.Collaborating with founders, cross-functional teams, and external partners to unlock new growth opportunities and strategic partnerships.

University of Alberta

Bachelor of Commerce - BCom