Maria Savranska
Global Marketing Director Air Freight, Value Added Services and Sectors @DHL Global Forwarding
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WORK HISTORY
Global Marketing Director Air Freight, Value Added Services and Sectors @DHL Global Forwarding
Bonn, DE
Develop strategic marketing plans and campaigns designed to drive awareness and demand generation with a focus on Air Freight and GoGreen (Sustainable Logistics)Oversee execution of product marketing plans, including go-to-market programs, product marketing and thought leadership assets. Oversee internal sales enablement & content deployment to commercial teams in 100+ countries Lead divisional social media marketing, including strategic planning & budgeting, editorial calendar, and day-to-day campaign management; lead DGF Employee Advocacy Program.Conceptualize and drive divisional webinar program.
EDUCATION
Dnipropetrovs'kij Nacional'nij Universitet
Masters, International Economic Relations
Dnipropetrovs'kij Nacional'nij Universitet
Bachelor, International Economic Relations
The University of Georgia
Professional Certification, Marketing Research
Institute of Data & Marketing (IDM)
Postgraduate Diploma in Direct and Digital Marketing B2B, Marketing
ABOUT MARIA SAVRANSKA
Experienced product marketer with expertise across B2B product, solution, and sector marketing, social media and employee advocacy programs, product management, and international business development.Extensive experience in managing & delivering commercial programs and marketing campaigns within B2B sector; working closely with teams involving different functional disciplines, regions/countries, and divisions.Having worked in Germany, Singapore, USA, Italy, and Ukraine, I possess a strong ability to work in diverse teams and adapt to various work and cultural environments.As a strong communicator, I can present complex information clearly and concisely to clients and colleagues. Highly attentive to detail, have proven myself as a quick learner, and possess enthusiasm for exceeding the expectations of customers and superiors alike.Key specialties: marketing strategy, b2b marketing, customer acquisition, retention & engagement, social media management, employee advocacy program development and management, demand generation, creative development, agency management, project management, logistics, freight forwarding, sustainability
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