Maria Martin

Partnerships Development Manager - Content @The Associated Press

London, GB

Responsible for the third party video strategy, and managing and securing partnerships for AP Video Hub and AP Newsroom (AP’s market-leading digital delivery platforms, offering the latest breaking news from around the world, and AP’s vast archive of over 100 years of video content). Core Responsibilities include:• Identifying content requirements, and signing new content partners to ensure the widest choice of premium content in the industry is offered. • Defining, modelling, executing against, and analysing key performance metrics for content partners. • Establishing promotional strategy for AP’s video platforms, key content partners and premium content. • Working closely with the analytics and product teams to identify content opportunities across AP’s distribution platforms. • Reviewing existing Business and pricing models, and scoping/launching new models• Assessing video platform performance/functions/UI, and content ingestion methods, and scoping/ planning required improvements.Achievements:• Signing and launching over 20 new distribution partners (including Storyful, Latin America News Agency, Sipa USA), and managing over 35 partners (including Agencia EFE, PA Media, Jukin Media).• Constructing, managing the strategy, and launching a new transactional / a-la-carte pricing model “Buy Now”• Scoping and planning the launch for new delivery/ingestion methods (MRSS), and improving onboarding processes

Royal Holloway, University of London

Bachelor of Arts (B.A.), Media Arts

Kingston College

A LEVELS, Media Studies, English Language and Literature, Psychology