Maria Rosati

About Maria Rosati

Empowering Change MakersSetting goals is a destination, changing mindsets has infinite possibilities. I believe in taking the “NO” of out in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. I empower change makers to do what they do best — to create a lasting impact on society. While fostering their innovative mindset, I provide them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs that are designed to amplify their voices. As a change maker myself and a global marketing executive with 30 plus years of experience, I am passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience. Being the ultimate optimist, I see opportunities where others see challenges. When something goes wrong, instead of giving up, I find an alternative path to success. Always challenging convention and believing in perpetual transformation as a core differentiator of organizations that thrive, I work with like minded individuals and companies to build resiliency in the face of the uncertainty that exists in today’s world.I am a frequent podcast guest and have been interviewed for several books discussing the importance of having a personal brand and building resiliency to successfully navigate a career transition.Brand & Content Strategy | Message Development | Digital Marketing | Thought Leadership| Brand Reputation & Management | Media Relationscontact email: m••••••@eminencenyc.com

Experience

1. Chief Marketing Officer

   Flextion Ai

   Oct 2024 — Present · New York, NY, US

   As Chief Marketing Officer, I lead the development and execution of Flextion AI’s go-to-market (GTM) strategy, positioning the platform as the premier due diligence solution for wealth managers. Key Responsibilities • Go-to-Market Leadership: Architect and drive the end-to-end GTM strategy, from market segmentation and competitive analysis to pricing, packaging, and launch planning. • Brand & Narrative Development: Shape Flextion’s brand story, messaging, and visual identity to clearly communicate our unique value proposition to investors, partners, and media. • Demand Generation & Growth: Build and oversee integrated marketing programs—digital campaigns, thought leadership, events, and strategic partnerships—that accelerate platform adoption and revenue. • Sales Enablement: Partner closely with the sales team to create tools, collateral, and playbooks that shorten the sales cycle and improve client engagement. • Product & Market Alignment: Work with product team to incorporate market feedback into roadmap decisions, ensuring our AI capabilities meet evolving client needs. • Metrics & ROI: Establish KPIs across marketing and GTM initiatives, optimizing spend and demonstrating clear return on marketing investment.

Education

• Toll Gate High School

  General Studies

  1981 — 1984

• Simmons University

  Bachelor of Arts, History and Spanish

  1984 — 1988

• Syracuse University

  Art History

  1987 — 1987

Skills

• Brand Development
• Series 7
• Crisis Communications
• Alternative Investments
• Wealth Management
• Equities
• Mutual Funds
• Investor Relations
• Relationship Management
• Hedge Funds
• Financial Services
• Asset Managment
• Media Relations
• Asset Management
• Corporate Communications