Maria Rodriguez Castro
Global Visual Merchandiser @BALENCIAGA
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WORK HISTORY
Global Visual Merchandiser @BALENCIAGA
Paris, FR
EDUCATION
ICN Business School
MSc in Design and Luxury Management
Universidad de Los Andes
Maestro en Artes Plásticas, Artes plásticas, general
Centro Cultural Educativo Español Reyes Católicos
Bachillerato, Opcion en Ciencias
SKILLS
ABOUT MARIA RODRIGUEZ CASTRO
Having studied Fine Arts I am interested on everything that is Visual about branding and marketing. Communication strategies be it printed or digital, visual merchandising and everything about design will catch my eye. My master thesis was done on the influence of Hollywood on luxury advertisement. My current work experience as Visual Merchandiser coordinator for the BALENCIAGA has given me specific knowledge of the market both in France and at a global scale and deeper understanding of the relationship between financial flow and visual identity.
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