Maria Piazza
VP, Imaging Marketing & Training
- Role
- Vice President, Imaging Marketing & Training, Us & Canada at GE HealthCare
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Maria Piazza
Executive Strategic leader with 20+ years global experience in complex high-tech/health-tech markets, leading development and execution of unique value propositions including strategic team formation/alignment encompassing product management, marketing, sales, and technology (R&D/operations) functions. Served in product management, marketing, program management, M&A strategy, and engineering leadership roles. Led the development and execution of successful short-term and long-term business strategies including realignments, new market entry, strategic pivots, M&A due diligence & integration, portfolio expansion and building marketing organizations. Specialties-Strategic Planning, M&A, Market Analysis, Portfolio Strategy, Competitive Analysis-VOC, KOL Development, Positioning, Value Proposition, Pricing, Personas, Claims, Product Launch-Brand, Content, Digital Marketing, Demand Generation, Campaigns, Commercial EnablementMarkets-Medical Technology: MRI, Ultrasound, Robotic Surgery-Biotech: Life Sciences, Diagnostics-Healthcare IT: Radiology, Cardiology, Pathology, Operational Analytics -Industrial AutomationLeadership-Innovative Strategic Thinker-Coach, Champion of Success-Simplify Complexity
Experience
Vice President, Imaging Marketing & Training, Us & Canada
Jan 2025 — Present
Leading solutions marketing for the US and Canada region, packaging customer-centric offerings, value propositions and reasons to believe, focused on new product introductions, value propositions, and installed base campaigns.
Education
Syracuse University - Martin J. Whitman School of Management
MBA, Marketing and Organizational Development
University at Buffalo
BSEE, Electrical and Computer Engineering
Crotonville Alumni
GE Healthcare Xcellerate Leadership, Executive Education
2010 — 2012
Crotonville Alumni
Advanced Marketing Development Course, Marketing
2014 — 2014
Crotonville Alumni
Technical Sales Program (TSP)
Crotonville Alumni
Manager Development Course, Executive Education
2013 — 2013
GE Six Sigma Program
Black Belt
Skills
- Sales Operations
- Marketing Management
- Market Analysis
- Process Improvement
- Sales
- Product Management
- Go-to-Market Strategy
- Medical Devices
- Global Marketing
- Strategy
- Competitive Analysis
- Crm
- Marketing
- Market Development
- Six Sigma
- Product Launch
- Segmentation
- Strategic Planning
- Product Development
- Integrated Marketing
- Market Research
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
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