Maria Paula Paez
Artist Relations & Brand Partnerships | Social Media & Marketing Strategy
- Role
- Artist Relations, Tour & Partnerships Manager at Ducamp Live
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Maria Paula Paez
Entertainment strategist with experience leading artist relations, brand partnerships…
Experience
Artist Relations, Tour & Partnerships Manager
Jan 2022 — Present · Miami, FL, US
Manage live tours and events for artists across the US and Latin America, overseeing logistics, budgeting, marketing, and communication strategies, with continuous result tracking before, during, and after each tour to ensure seamless execution and improvement.• Lead brand-artist partnerships from initial agreement through final deliverables, managing all aspects of collaboration to create impactful campaigns. This includes detailed budget planning, logistics coordination for shoots and events, and overseeing campaign material approvals. My role requires a nuanced understanding of both the artist\'s creative process and the brand’s goals, enabling me to effectively bridge both sides and deliver high-impact results.• Develop and refine content marketing strategies tailored to artists, brands, and music partners, using ongoing performance data to optimize campaign effectiveness and engagement.• Oversee the company’s social media presence, creating and curating content that aligns with brand objectives, engages our audience, and highlights our projects and partnerships.
Education
MIU City University Miami
Master of Business Administration - MBA, Business Administration and Management, General
Universidad de La Sabana
Diplomado en Gestión Estratégica de Comunicación y Mercadeo/Diploma course in strategic communicatio, Journalism
2013 — 2013
Universidad de La Sabana
Comunicadora Social/ Social Comunicator and Journalist, Comunicación empresarial
2010 — 2015
Florida International University
Global Strategic Communications , Communication and Media Studies
2019 — 2020
Florida International University
Global Strategic Communications, Communications
2019
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