Maria Kotsar
Product Design Lead @Manulife
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WORK HISTORY
Product Design Lead @Manulife
Toronto, ON, CA
As a Product Design Lead, I oversee the entire design process, from discovery to delivery. Key responsibilities include:• Managing a team of product designers to deliver user-centered, impactful solutions.• Conducting user interviews and usability testing to inform design decisions.• Advocating for Human-Centered Design practices across the Canadian segment.• Collaborating with business stakeholders and engineering teams to ensure seamless design implementation.• Contributing to developing and enhancing the design system to maintain consistency and efficiency across product experiences.I lead the redesign of the sponsor experience for Manulife’s Group Benefits platform. By introducing innovative features and enhancements, this initiative has:• Elevated Manulife to the #1 ranking based on LIMRA results (an industry survey that measures sales performance).• Positioned the company as the market leader in customer advocacy, demonstrated by significant improvements in rNPS across the Canadian segment.
EDUCATION
Kyiv National Taras Shevchenko University
Master's degree
ABOUT MARIA KOTSAR
Hi I\'m Maria, a Product Designer with over 5+ years of experience.My broad expertise and user-centered mindset shape my holistic approach to building digital products. I am curious by nature and always prioritize understanding users and their needs with business goals and objectives in mind. Critical thinking guides my design process. I\'m driven, enthusiastic and decisive, focused on continuous learning and improving my skills using a growth mindset approach.In recent years, I have worked with Fortune 500 companies on projects that attract an average of 1.5 million users per month. My expertise includes building award-winning enterprise products, increasing conversion rates by enhancing existing applications, and developing products from the ground up.My skills:UX & UI design of web applications;User Research & Interviews;Mobile App Design;Creating Design Systems; developer guides and UI kits;Heuristic evaluation and usability testing.Tools I use:Figma;Adobe Creative Suite;Atlassian\'s software;Google Analytics;Microsoft 365.
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