Maria Jordan

About Maria Jordan

Software industry marketing professional with over 20 years of experience. Experienced in event planning, writing for print and web, campaign development, branding, and social media.

Experience

1. Senior Product Marketing Manager Team Lead

   Esri

   Mar 2016 — Present · Redlands, CA, US

   I am responsible for the marketing of a suite of ArcGIS apps that support community engagement efforts. These apps are designed to help governments, nonprofits, journalists, and businesses alike to more effectively communicate with their specific audiences and stakeholders, while leveraging existing organizational data and open data. I support the launch of new apps from beta testing to general release including creation of messaging, development of web pages, capturing of prospects, and activities to reach existing and potential new customers. My responsibilities include:• Leading worldwide product marketing efforts for multiple software applications (with specific focus on open data, ArcGIS Hub, and Story Maps).• Developing product marketing briefs and proposing and building campaigns to help increase awareness, demand, and adoption.• Building stories, personas, positioning, value propositions, and messaging for go-to-market strategy and marketing campaigns.• Working with core marketing and industry marketing teams to execute campaigns.• Creating marketing collateral tailored to customer journey including customer case studies and videos, product videos, ebooks, web and social content, blogs, articles, and newsletter content, web apps, and email marketing initiatives.• Providing internal messaging and enablement materials to help sales and distributors succeed.• Tracking analytics across the customer journey, from awareness through to adoption and advocacy.• Utilizing Adobe\'s analytics and social tools to monitor web traffic and execute and monitor social campaigns.• Collaborating closely with product management and company leadership to set marketing goals and inform future product roadmap.ArcGIS Hub: Maps: for the Community:

Education

• University of San Diego

  Bachelor of Arts (B.A.), Political Science and Government

  1990 — 1994

Skills

• Product Marketing
• Esri
• Arcgis
• Geography
• Gis
• Strategy
• Google Earth
• Google Maps
• Market Planning
• Cartography
• Event Planning
• Social Media
• Arcgis Server
• Data Collection
• Geomatics
• Program Management
• Marketing
• Database Admin
• Gps
• Spatial Databases
• Remote Sensing
• Data Management
• Environmental Science
• Spatial Analysis
• Geographic Information Systems (Gis)