Maria Haag
Head of Customer Journey and Campaign Management @Festo
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WORK HISTORY
Head of Customer Journey and Campaign Management @Festo
EDUCATION
Katzengruber Akademie
Certified Practitioner in Transactional Coaching
Kathengruber Akademia
Mental Health Coach
Voith GmbH
Kauffrau für Bürokommunikation
KFH Heidenheim
Fachhochschulreife
Deutsche Presseakademie
Kommunikationsmanager (depak)
PZOK
PR-Berater - PR-Referent (PZOK)
Aalen University
Bachelor of Engineering (B.Eng.), Wirtschaftsingenieurwesen
ABOUT MARIA HAAG
Marketing has evolved.From campaigns to conversations.From funnels to real human experiences. In my role at Festo, I design customer journeys that combine data, behaviour and technology to create meaningful interactions across every touchpoint. The goal is not just performance, but relevance. At the same time, I am deeply passionate about leadership context. I believe that effective leadership is not about control, but about understanding situations, people and dynamics. And acting with clarity and intention.And then, there is my real life. Being a working mom constantly reminds me that energy, focus and priorities are not a theoretical concept. They are lived every day. This perspective shapes how I think about leadership, growth and success. What connects everything I do- Data and behavior-driven marketing- context-based leadership- real-life experienceI am always open to connect and exchange ideas about customer journeys, leadership and the future of human-centered growth.
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