Maria Frank
Head of Brand Services @Universal Music Group
Signup · Get unlimited contacts
WORK HISTORY
Head of Brand Services @Universal Music Group
Berlin, DE
Building and Managing Partnerships - Develop and maintain strong relationships with artists, labels and key industry stakeholders to drive strategic collaborations.Business Development & Growth Strategies - Identify new opportunities to expand artists and Universals market presence, maximize revenue potential, and create value for partners.Driving Business Growth & Revenue - Successfully negotiated and executed high-value partnerships, continuing a strong track record in closing impactful deals that boosted revenue.Maximizing Engagement & Impact - Developed innovative strategies to enhance audience and superfan engagement, leveraging partnerships to create high-impact campaigns that delivered measurable business results.Data-Driven Decision -Making - Utilize insights and analytics to optimize campaigns, track- and product performance, and enhance artist and brand engagement.Cross-Functional Collaboration - Work closely with internal teams, including marketing, commercial, content, and product, to align partnership goals with Universal Music’s broader strategy.End-to-End Project Execution - Planning, coordination, and execution of complex projects from ideation to completion, ensuring timely delivery and alignment with business objectives.Stakeholder & Resource Management - Effectively manage cross-functional teams, budgets, and timelines while maintaining clear communication with internal and external stakeholders.
EDUCATION
Oberstufenzentrum Handel I OSZ Berlin
Kauffrau für Marketingkommunikation
Universität der Künste Berlin
Bachelor's degree
ABOUT MARIA FRANK
We believe the world of music is the most powerful way of connecting with people on an emotional level. With our content reaching billions and teams in 74 countries, UMG FOR BRANDS offers a unique approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you define your voice in culture. Culture never stands still. People\'s needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about. By fully understanding culture we help brands to become part of the conversation, locally, regionally and globally. Thats what we do. Throughout the course of my professional career, I’ve consistently been entrusted with expanded levels of responsibility on behalf of globally renowned ogranisations. I possess a proven ability to coordinate marketing campaigns, establish brand partnerships, and launch product and service solutions in the market. I am also adept at engaging with customers, leveraging consultative sales acumen, and presenting a suite of options to fulfill those requirements.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.