Maria Elena Lauro
VP of Global Strategic Marketing Cardiovascular Business @LivaNova
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WORK HISTORY
VP of Global Strategic Marketing Cardiovascular Business @LivaNova
London, GB
I lead the global marketing team for the cardiovascular business to drive cardiovascular portfolio planning and improved brand equity with responsibility over global communication and branding • Lead the development of the cardiovascular business strategic plan and commercial/product roadmap in collaboration with the cross-functional team and yearly growth plans with the regions ensuring appropriate tactical initiatives are developed in order to support market building and shaping • Establish and drive insight-driven process for cardiovascular product development • Collaborate across Livanova to develop and maintain consistent brand guidelines for promoted products and build cardiovascular brand equity globally
EDUCATION
Northwestern University - Kellogg School of Management
MBA, Finance and Marketing
Brown University
Bachelor of Arts - BA, International Relations and Affairs
ABOUT MARIA ELENA LAURO
Business leader in the medical space with experience managing P&L to deliver organic growth through portfolio planning, commercial strategies with a commitment to building diverse teams. Oversaw R&D, product marketing, program management teams, to deliver new products in collaboration with cross functional and regional commercial teams. Experienced in due diligence and valuation of inorganic deals, with the largest successful acquisition supported at $2.2B. Experienced in building and running global marketing and product development teams to develop roadmaps based on key unmet needs, internal competencies, technology assessments and patent white space. Responsible for declining strategy locally. Proven problem solver identifying data-driven insights, driving continuous improvement by applying lean tools in the commercial and product development environment.
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