Maria Cronin

About Maria Cronin

A thoughtful, results-focused marketing leader with 20+ years experience and demonstrated success in firms of all sizes, ranging from start-ups to global brands.

Experience

1. Vice President

   Goldman Sachs

   Jul 2019 — Present

   Lead and scale results-driven consumer campaigns, executing modern performance marketing that drives revenue and accelerates growth. Manage marketing with a focus on maximizing return on investment and value creation.Define go-to-market strategy and tactical launch plans for fully integrated campaigns. Develop marketing programs that amplify our brand and investment management to yield high-quality, marketing-driven leads. Drive conversions and optimization by running campaigns with analytics, insights, and actions. Focus on customer behaviors and needs to map out the message, journey, and digital experience. Manage a team and work across business leads to drive collaboration, alternative perspectives, and best thinking. Lead a team in an Agile format within a matrixed organization. Align with Goldman Sachs senior leaders to ensure business objectives are reflected in marketing plans.

Education

• Boston College

  Bachelor of Arts (BA), English Language and Literature, General

Skills

• Corporate Branding
• Securities
• Mutual Funds
• Ria
• Marketing
• Series 63
• Series 24
• Business Development
• Wealth Management
• Alternative Investments
• Thought Leadership
• Strategic Communications
• Financial Services
• Social Media Marketing
• Marketing Strategy
• Asset Management
• Advertising
• Investments
• Series 7
• Creative Direction