Maria Correa

About Maria Correa

Develop and implement marketing strategies for different media platforms. • Identify…

Experience

1. Marketing Manager President Soft Ripened & Imported Cheeses

   Lactalis American Group

   Sep 2022 — Present · NY, US

   Responsible for developing strategy and implementing plans and targets for assigned product lines/channels of business. Organize and control assigned product line(s) from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties: o Participate in setting effective business strategy along with the Asst. Marketing Director moving business ahead and achieving high level objectives/metrics; deep understanding of brand strategy and the competitive landscape in which the brand operates, including key competitors, general market conditions such as milk pricing, the dynamic foodservice environment, etc. o Work with Sales and Trade Marketing to set appropriate distribution goals particularly with new products. Also, provide accurate budgets and forecasts pertaining to volume and mix.o Recommend appropriate new product projects consistent with strategy; lead new product teams in the achievement of new product launches, keeping the team on time, on budget and delivering the agreed upon volume and profit for new products.o Contribute to the development of key communication strategies such as brand strategy; provides input and direction to the agency on all such creative projects to deliver high impact creative.o Recommend and execute appropriate market research (IRI/Nielsen) needed to guide new product development.o Recommend and execute packaging graphics to assure that the brand image is contemporary.o Demonstrate an in-depth understanding of the business P&L and actively manages marketing programs to impact results, including pricing, marketing spending, and all other marketing mix activities that impact volume and profit; works closely with Finance and direct supervisor to assure accuracy of financial reporting and actively monitors monthly results.

Education

• NYU School of Professional Studies

  Brand Marketing Manager & PR, Public Relations/Image Management

  2010 — 2012

• St. John's School

  IB, International Baccalaureate

  2013 — 2018

• Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​

  Bachelor Degree in Communications, Marketing and Public Relations, Business, Management, Marketing, and Related Support Services

  2004 — 2008

Skills

• Social Media Marketing
• Pricing
• Packaging
• Retail
• Marketing Strategy
• Strategy
• E-Commerce
• Social Media
• Digital Marketing
• Marketing
• Pitch Letters
• Corporate Communications
• Photoshop
• Marketing Communications
• Public Relations
• Internal Communications
• Media Relations
• Online Advertising
• Food
• Advertising
• Trading
• Journalism
• Marketing Research
• Blogging
• Email Marketing