Maria Camila Lopez
Senior Brand Manager @Groupe Clarins
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WORK HISTORY
Senior Brand Manager @Groupe Clarins
Miami, FL, US
EDUCATION
Københavns Universitet - University of Copenhagen
Exchange Student, Computer Science
Universidad de Los Andes
Bachelor's degree, Industrial Engineering
International Baccalaureate
High School Diploma, Economics, Physics, French, English
ABOUT MARIA CAMILA LOPEZ
I studied Industrial Engineering, built my foundations at a top-tier strategy consulting firm, helped grow a startup from the commercial ground up, sharpened my instincts at Coty navigating one of the most competitive consumer industries in the world, and now lead brand strategy for Clarins across the Americas.What connects all of it? I obsess over how businesses actually grow. Not just the campaigns - the pricing logic, the assortment decisions, the numbers behind every move, the market dynamics that shift the whole board, and the commercial levers that most marketers never touch.I came into marketing without a traditional creative background. I\'ve learned to see that as an advantage. I bring structure to ambiguity, data to gut feeling, and a perspective that consulting, startups, and multinationals each sharpened differently. My edge is sitting at the intersection of strategy, brand, and commercial execution — and knowing which lever to pull when.
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