Maria Belorukova
Product Manager Horticulture Lighting Solutions @Signify
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WORK HISTORY
Product Manager Horticulture Lighting Solutions @Signify
FL, US
Lead global product direction for connected horticulture lighting solutions, aligning product strategy with customer value, commercial priorities, and enterprise deployment needs across controlled-environment agriculture markets.Key Contributions • Defined and evolved customer value propositions for enterprise horticulture solutions, aligning product capabilities with grower economics, operational outcomes, and commercial adoption drivers • Partnered closely with sales leadership to help secure multiple multi-million-dollar strategic accounts through value-based positioning and solution-oriented proposals • Shaped pricing and positioning approaches supporting premium differentiation across diverse crop, climate, and operational environments • Supported executive customer engagements, translating complex technology into clear ROI, productivity, and operational impact narratives • Enabled enterprise pipeline development and forecasting alignment across commercial teams and channel partnersImpact: Strengthened category leadership and accelerated adoption of connected horticulture solutions within a rapidly expanding controlled-environment agriculture market.
EDUCATION
Voronezh State Technical University
Master of Engineering, Computer systems and networks
SKILLS
ABOUT MARIA BELORUKOVA
Commercial and product leader with 20 years in global lighting markets, leading go-to-market strategy and value-driven growth for advanced and connected solutions. I specialize in translating complex technologies into clear customer value and differentiated market positioning.My experience spans product management, market development, sales enablement, and channel strategy, working closely with specifiers, contractors, partners, and commercial teams to align product direction with real-world operational and market needs. I focus on how offerings are positioned, communicated, and brought to market to support adoption, premium differentiation, and measurable business outcomes.Having worked across North America, Europe, the Middle East, and Asia, I’ve supported market expansion, strengthened partner ecosystems, and helped organizations move beyond commodity competition through value-based approaches and effective go-to-market execution.I’m particularly interested in how complex technologies evolve into practical, scalable solutions customers can confidently adopt — combining product insight, market understanding, and value-driven storytelling to enable sustainable growth.
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