Maria Avrova

About Maria Avrova

Senior transformation leader and marketing intelligence strategist with 20+ years of international experience in finance, consulting, and marketing. Specialized in turning data and insights into strategy and leading measurable, human-centered change in complex organizations. CX Transformation at ScaleLed the integration of NPS into the operating model for a 1M+ client base at a large international bank. Embedded customer-centric principles into KPIs, service processes, team incentives, and executive dashboards. Served as Country Champion for the bank’s global cultural transformation program, driving mindset shifts across functions. Insight-Driven LeadershipDeep expertise in VoC systems, quantitative and qualitative research, behavioral segmentation, and brand health tracking. Customer data consistently translated into clear actions for product, marketing, and service innovation. Digital & AI FluencyHands-on experience applying AI-powered solutions to enhance customer insight workflows, content design, and strategic planning. Certified in AI for business (University of Helsinki) and digital marketing (Google). Committed to embedding scalable, tech-enabled capabilities into business practice. Global PerspectiveProfessional and cultural background spans Russia, Spain, the U.S, France and Mexico. Brings cultural agility, multilingual fluency (English, Spanish, Russian, French), and strategic adaptability to international teams and customer bases.

Experience

1. Business Development Manager

   EV Solar

   Oct 2025 — Present · Ithaca, NY, US

   Business development lead at EV Solar, a full-service solar EPC specializing in distributed generation and community solar. Focused on identifying growth opportunities, structuring commercial proposals, and managing client relationships across engineering, procurement, and construction phases. Supports strategic positioning in competitive tenders and contributes to expanding EV Solar’s footprint in the evolving clean energy landscape. Works closely with technical and financial teams to align project delivery with market needs, regulatory frameworks, and customer expectations.

Education

• Singapore Management University

  GX MBA International Week

  2014

• Brown University

  GX MBA International Week

  2014

• Insper Instituto de Ensino e Pesquisa

  GX MBA International Week

  2014

• Lomonosov Moscow State University (MSU)

  Postgraduate studies, Economics

  1994 — 1997

• Tashkent State University

  Master of Science - MS, Economics

  1989 — 1994

• IE Business School

  Master of Business Administration (MBA), Global Executive MBA

  2013 — 2014

Skills

• Data Analysis
• Segmentation
• Customer Lifecycle Management
• Management Consulting
• Business Intelligence
• Emerging Markets
• Direct Marketing
• Portfolio Management
• Competitive Analysis
• Customer Insight
• P&L Management
• Customer Relationship Management (Crm)
• Analytics
• Business Strategy
• Marketing Management
• Communication
• Consumer Products
• Marketing Communications
• Team Leadership
• Customer Retention
• Customer Service
• Digital Transformation
• Data-Driven Decision Making
• Market Research
• Team Building
• Management
• Brand Health
• Compensation Planning
• Board Presentations
• Financial Services
• Problem Solving
• Business Planning
• Retail Banking
• Performance Motivation
• Marketing
• Process Efficiency
• Strategy
• Performance Improvement
• Cost-Benefit Analysis
• Change Management