Maria Astorino

About Maria Astorino

Hi there! My name is Maria and I have been doing social media marketing for over 7 years.In my years of working in marketing I have had the chance to create B2B and B2C marketing strategies. This experience has led me to growing my skills in social media marketing, management, and communication. Some of my skills include:• SOCIAL MEDIA: managed company’s social media accounts, averaging a 150% follower growth across all platforms. Developed social media strategy and oversaw content creation. Conducted ad campaigns across platforms. • MARKETING STRATEGY: conducted in-market research and identified key trends to tailor marketing campaigns to a new audience that represented a 15% increase in sales. Managed marketing team and oversaw their work. • PROACTIVE/CREATIVE: pitched and developed new product line that now represents 20% of total sales, targeting and reaching new audiences. Responsible for coming up and designing entirely new online store that has increased sales by 7% and allowed the company to reach a broader audience.

Experience

1. Social Media Manager

   Road Scholar

   Nov 2025 — Present

   Focus on overseeing the organic social media strategy, emphasizing engagement and brand awareness.My role centers on driving internal and external collaborations and campaigns. A key focus is on workflow optimization and rigorous testing, which includes A/B testing, in-depth data analysis, and exploring new opportunities to maximize performance and efficiency across channels. I also lead the initial stages of implementing social listening to pick up on emerging trends and community interests.

Education

• Zicklin School of Business

  Bachelor of Business Administration - BBA, Marketing Management

• Universidad ORT Uruguay

  Marketing analyst , Marketing Management