Maria Aponte
Strategic Copywriter at Dentsu | Direct, Digital & Social | General Market, Multicultural & Multi-Market Experience
- Role
- Senior Copywriter, Performance Creative at Dentsu Creative
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Maria Aponte
Native of San Juan, I’m a creative writer, content specialist, strategic thinker and…
Experience
Senior Copywriter, Performance Creative
Jun 2024 — Present · Chicago, IL, US
Lead strategic copywriter for Gerber Life and Optavia (Medifast), specializing in performance-driven marketing across digital and social platforms. Known for creating original, conversion-focused content that drives measurable results—including increased quotes, purchases, and engagement.• Ideate and execute compelling campaigns that align with business goals, brand tone, and customer insights—collaborating closely with designers, strategists, and cross-functional partners.• Craft content across the full customer journey, mastering multiple styles and adapting messaging to touchpoints that include paid social, email, landing pages, video, and print.• Provide creative direction and help shape the voice of the brand through best practices, messaging frameworks, and tone/style guides.• Apply expertise in content, business strategy, marketing technology, and optimization tools—including AI—to build scalable creative systems that drive performance and support long-term growth.• Maintain a proven track record of copy that performs—optimizing for ROI, click-through rate, conversion, and overall ad effectiveness.Ultimately, I help brands tell compelling stories that connect emotionally with diverse audiences across markets, delivering creative that’s as strategic as it is effective.
Education
University of Puerto Rico
Bachelor's, Public Communications
1999 — 2003
University of Colorado Boulder
Master's, Journalism
2004 — 2007
Skills
- Social Media Marketing
- Integrated Marketing
- Brochures
- Brand Development
- Creative Strategy
- Blogging
- Copy Editing
- Publications
- Creative Direction
- Interactive Marketing
- Press Releases
- Digital Media
- Web Content
- Web 2.0
- Editorial
- Radio
- Digital Strategy
- Html
- Direct Mail
- Corporate Communications
- Storytelling
- SEO
- Newspapers
- Concept Development
- Email Marketing
- Online Marketing
- Public Relations
- Proofreading
- Content Management
- Advertising
- Content Strategy
- Copywriting
- Journalism
- Interactive Advertising
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