Maria Robayo
Head of New Business @Asylum Marketing
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WORK HISTORY
Head of New Business @Asylum Marketing
Miami, FL, US
Responsible to grow a stable and profitable client portfolio in Colombia. Lead, inspire and manage over 30 members of staff. Serve as senior consultant and client counselor. Grow the market by identifying and developing new business opportunities among existing and prospective clients. Develop and deliver winning new business presentations (pitch). Lead, manage, inspire and coach client service team. Employ a multi-disciplinary approach to clients (traditional, digital, social, PR, promotion, experiential, influencer marketing, etc.). Lead operational performance of account teams, ensuring quality work. Collaborate effectively with international teams in Miami, FL and Panama. Form part of executive management team, identify and pursue new capabilities and areas of business. Contribute to agency thought leadership and promotion. Clients: Yupi, Rizadas, Golpe, Palomitas, Casa Luker, Aguila, Rimax, Syngenta, among others.
EDUCATION
Florida International University
Bachelors, International Relations and communications
Miami Palmetto Senior high
High School, general
CESA
Especializacion, Mercadeo Estrategico
ABOUT MARIA ROBAYO
More than 15 years of experience working in large international agencies or brands developing and implementing marketing and communications strategies across multiple industries. Management and execution of traditional and digital marketing campaigns. Creating solutions for brands to reach audiences, create awareness and grow conversion. Expertise developing strategic proposals, overseeing product integration, sponsorships, sweepstakes, social media campaigns, partnerships/endorsements, experiential marketing, PR, and events production for major consumer, luxury brands and retailers. Knowledge of the Latin America and US Hispanic business and media landscape, proven success in creating strategic and impactful campaigns. Passionate self-starter; Results oriented; Excellent written and oral communication skills; Good team player - leader; Business development; Strong relationships with LATAM/US Hispanic and general market consumer media; BIlingual; US Citizen. Specialties: integrated - digital marketing and communications. Social Media. Influencer marketing. Public relations. Crisis management. Consumer and luxury goods. Trade marketing. Corporate Communications and publicity. Media Content Development. Creative and strategic thinker.
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