Maria Alejandra Hernandez

Senior Professional - Digital Marketing Analytics @Humana

Plan, develop, and implement internet marketing strategies to promote products/brands and services online •Collaborate with media and advertising partners to ensure alignment on targeting, analytics, and reporting •Data management & analysis across all channels to provide insights & actionable recommendations for optimizations •Explore and propose data driven opportunities in partnership with the Brand & Field/Sales team •Make decisions on moderately complex to complex issues regarding technical approach for project components •Exercise considerable latitude in determining objectives and approaches to assignments •Influence on department strategy