Maria Agiato

About Maria Agiato

Maria is a marketing strategy leader with experience owning growth initiatives across client and internal businesses in fast-moving, complex environments. Currently an Associate Director of Marketing Strategy within an agency setting, she leads end-to-end strategy, from problem framing and planning through execution, optimization, and performance accountability.She partners closely with executive stakeholders to translate business objectives into clear go-to-market strategies, aligning marketing investment to pipeline, conversion, and revenue impact. Her work spans full-funnel growth, with a focus on making informed tradeoffs, prioritizing high-impact initiatives, and driving measurable outcomes.In addition to strategy and execution, Maria builds the operational systems that enable teams to scale. She designs repeatable processes, AI-enabled workflows, and performance frameworks that improve efficiency while maintaining quality and judgment. She also plays a hands-on leadership role, coaching junior team members, setting standards, and ensuring consistent execution across initiatives.Known for her ability to operate across strategy, execution, and leadership, Maria is trusted to navigate ambiguity, communicate clearly with cross-functional teams, and make decisions that balance speed, rigor, and business impact.

Experience

1. Marketing Lead

   500 Designs

   Oct 2024 — Present

Education

• Winthrop University

  Bachelor of Science - BS, Business Administration and Management, with a concentration in Marketing