Maria Adeeva
Marketing Strategy | Brand Growth & Innovation | Consumer Champion | World-leading Healthcare Brands
- Role
- Marketing Director, Manual Toothbrush, Kids Licensing, Global Marketing at Colgate-Palmolive
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Maria Adeeva
A driven and forward-thinking Marketing Leader and Brand Strategist with 15+ years’ experience in planning and delivering purpose-led innovations/positioning and developing measurable, data-driven marketing strategies for world-leading FMCG health and wellness brands (Colgate, elmex, Palmolive, Lady/Mennen Speed Stick, Protex). Proven success in managing integrated marketing, advertising and brand campaigns (TV, digital, OOH, press) and commercial cross-country growth strategies for 6 brands with a portfolio of 8 product categories.Known for category campaigns that reveal consumer insights and are targeted, consistent, actionable, commercially thought-through and integrated to deliver results. Excellent stakeholder and agency management skills, performing well in an ever-changing environment. Fluent in English and Russian. Please contact me via LinkedIn or at A••••••••@gmail.com.
Experience
Marketing Director, Manual Toothbrush, Kids Licensing, Global Marketing
Jan 2023 — Present · NY, US
Marketing, innovation and strategic growth management of therapeutic and kids bundles of manual toothbrushes. Guidance and oversight of 3-5 years innovation roadmaps, regional execution, x-functional work leadership of all aspects of innovations creation from consumer insight to final product on-shelf and its marketing support- Global responsibility for kids licenses portfolio for Oral Care including strategy, innovation and operational oversight of multiple IPs portfolio at the global and regional level- Global strategy responsibility for manual toothbrushes portfolio under 3 brand equities: elmex, meridol and Colgate (kids and therapeutic part)
Education
Yale SOM Executive Education + GetSmarter
Women's Leadership Program, Organizational Leadership
Google Sheets Basics
Certificate, Analytics
Columbia Business School + Emeritus
Executive education, Digital strategies for business
Digital Practitioner Bootcamp
Certificate, Digital Communication and Media/Multimedia
State University of Management (SUM)
Bachelor's degree, Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.