Maria Abernethy

Experience

1. Marketing Director

   德勤

   Jan 2005 — Present

   Serve as national marketing director for financial advisory provider with marketing P&L responsibility for $700+ million business. Full responsibility, reporting to the CEO, for marketing results including P&L management, marketing strategy & execution, operational excellence, and brand management. Manage day-to-day activities, including national and international team, external consultants and internal firm resources. Responsible for ensuring client satisfaction throughout marketing process. Key Achievements: Increased practice eminence 200% over three year period, including repeated and numerous placements in top –tier media outlets. Developed distinctive brand within a highly fragmented marketplace. Created a highly efficient and effective marketing team, resulting in continuously increasing ROI. Developed marketing strategy and tactical plan helping practice achieve year-over -year, double digit growth. Designed efficient and effective sales enablement tools, providing for increased client communication and client relationship development. Created and managed umbrella marketing program to unite firm’s individual business unit marketing activities, resulting in increased marketing efficiency and effectiveness. Two consecutive years, Diamond Award recipient from ITSMA in “Driving business Through Thoughtware” category. Developed KPI sales and marketing dashboard reviews for business unit leadership.

Education

• Suffolk University

  B.S.B.A, Marketing

Skills

• Integrated Marketing
• Marketing
• Business Strategy
• Sales
• Leadership
• Eminence Development
• Social Media Marketing
• Business Planning
• Strategy
• Market Research
• Marketing Management
• Start-Ups
• Marketing Strategy
• Marketing Communications
• Brand Management
• Internal Communications
• Strategic Planning
• Crm