Maria Valls

About Maria Valls

I have experience in Corporate Communications, Public Relations, Integrated Marketing…

Experience

1. Marketing Manager

   Owl

   Apr 2021 — Present · Los Angeles, CA, US

   I lead a comprehensive B2B marketing and communication strategy at OWL to expand global awareness, enhance credibility, and attract new members to the OWL technology ecosystem. My role involves creating a master marketing plan orchestrating activities that encompass corporate communications, PR, and digital marketing initiatives, including- Website Optimization: Continuously enriching the OWL website and blog with high-quality, informative content to provide valuable insights and resources- Lead Generation Innovation: Constantly innovating strategies to capture prospective customers\' interest, drive growth, and expand our global membership base- Social Media Management: Creating content across LinkedIn, Meta (Facebook and Instagram), Twitter (formerly known as X), and YouTube to establish a compelling online presence. This includes managing social media calendars, posting, and reports- Digital Marketing Expertise: Using email campaigns, newsletters, advertisements, and CRM integration within Zoho to connect with our target audience and nurture customer relationships- Creative Multimedia Marketing Pieces: Crafting engaging tutorials, corporate videos, and product presentations to effectively convey our brand\'s tone and story- Holistic Marketing Collateral: Developing materials like presentations, Q&A resources, and product descriptions to support our sales and communication efforts- PR & Communication Leadership: Devising public relations and communication campaigns, including press releases, interviews, event management, annual awards submissions, and strategic collaborations- Reports: Providing insights through reports on marketing and digital activities, enabling data-driven improvements.These integrated efforts are vital in increasing OWL\'s global presence, consistently attracting and welcoming new members, and contributing to our growth and success.

Education

• UCAB - Universidad Católica Andrés Bello

  Diploma, Business Administration and Management, General

• UCAB - Universidad Católica Andrés Bello

  Bachelor's degree, Mass Communications

• EOI Business School

  Master's degree, Marketing

Skills

• Marketing Strategy
• Social Media
• Redes Sociales
• Microsoft Excel
• Negotiation
• Planificación Estratégica
• Spanish
• Negociación
• Español
• Comunicaciones De Marketing
• Microsoft Office
• Strategic Planning
• Estrategia Empresarial
• Estrategia De Mercadotecnia
• Mercadotecnia
• Creative Strategy