Mari Moreno

Analytics Development Manager @Dichter & Neira Research

CO

My responsibilities include designing, developing, and implementing various types of statistical models to optimize accuracy and quality, as well as creating segmentation models to derive actionable insights from large datasets. I also monitor the performance of analytics solutions, identifying areas for improvement, and guide my team with clear direction to ensure precise execution towards achieving our objectives.Additionally, I am responsible for connecting and optimizing the integration between SAS and Databricks, enabling seamless data processing and analysis across both environments. This integration leverages SAS\'s advanced analytical capabilities and Databricks\' scalability to manage large data volumes efficiently.My ultimate goal is to provide strategic recommendations on pricing, promotion, and advertising that enhance sales and customer engagement, delivering valuable insights to support critical business decisions.

Universidad de los Andes (VE)

Bachelor's Degree in Statistics (Cum Laude)