Mari Heimuli

About Mari Heimuli

Strategic marketing leader with 18+ years architecting global demand engines that deliver predictable pipeline, revenue growth, and long-term enterprise value for B2B technology organizations. I bring deep multi-channel expertise—paid, digital, field, direct mail, and ABM—paired with disciplined forecasting, attribution precision, and expertise using modern marketing technologies and AI-driven optimization.As a trusted GTM partner at the executive level, I unify Sales, Product Marketing, BD, and Marketing Operations around a cohesive, data-driven strategy to accelerate both new logo acquisition and expansion. I build and lead a high-performing team that operates with clarity, turning insight into action and action into measurable business outcomes.

Experience

1. Vice President of B2b Marketing

   Pluralsight

   Jun 2024 — Present

   Owned global B2B marketing strategy and GTM execution in close partnership with Sales, Marketing Ops, RevOps, and Product, translating corporate growth objectives into scalable demand and pipeline plans across NA, EMEA, and APAC. Built and operated a full-funnel, multi-channel growth engine across paid media, ABM, partnerships, field, and organic channels, driving predictable pipeline creation and improved velocity.Built and led a 20+ person global marketing team spanning Product Marketing, Demand Generation, Digital Paid Media, and Field/Events, establishing clear ownership, operating cadence, and attribution frameworks aligned to SMB, Enterprise, and Strategic segments.Oversaw a strategic Product Marketing function partnering with Product and RevOps to reduce friction across discovery, engagement, and conversion, strengthening messaging, thought leadership, and sales enablement to support improved win rates.Partnered with Sales and BD leadership on AI-enabled acquisition and conversion programs, leveraging intelligent routing and intent-based signals to orchestrate campaigns and outreach, improve speed-to-lead, and optimize sales execution and downstream conversion.Accountable for a significant share of company pipeline and marketing performance across CAC, ROI, conversion, win rates, and marketing-sourced bookings, driving efficiency through disciplined experimentation, channel mix optimization, and performance-based investment models.

Education

• Brigham Young University

  BS, Business Management, Information Systems

• Brigham Young University

  Bachelors of Science, Business, Management, Marketing, and Related Support Services

Skills

• Market Planning
• Marketing Communications Planning
• B2b Marketing Strategy
• Segmentation
• Competitive Analysis
• Strategy
• Marketing
• Marketing Management
• Email Marketing
• Integrated Marketing
• Lead Generation
• Direct Marketing
• Marketing Communications
• Business Development
• Digital Marketing
• Brand Management
• Analytics
• Marketing Strategy
• Product Marketing
• Brand Awareness