Paul Marho E.

WORK HISTORY

EDUCATION

ABOUT PAUL MARHO E.

Marketing Professional | Influencer Marketing | Campaign Manager | Data-Driven StrategistDynamic marketing professional with over five years of experience leading large-scale influencer marketing campaigns, optimizing strategies through data insights, and driving measurable success across diverse industries. Proven ability to manage teams, cultivate long-term client and influencer relationships, and align performance metrics with business goals.Previously an Account Manager at Viral Nation, I lead a talented 10-member team in executing high-impact campaigns, achieving consistent performance gains of 5–15% QoQ. My expertise spans campaign management, client negotiations, and cross-functional collaboration, ensuring seamless project delivery.Past roles include Marketing Manager at VA Partners, where I drove 50–70% social media growth through creative strategies, and E-Commerce Manager at PYA Importer, delivering month-over-month sales growth and a 100% social following increase in three months. Additionally, as a Marketing Science Analyst with Critical Mass, I contributed to optimizing digital strategies for Nissan & Infiniti Canada through in-depth data analysis.With a passion for leveraging the latest influencer platforms, data insights, and performance marketing metrics (CPM, CAC, CTR), I excel in fast-paced environments. I hold a BA in Communication, Marketing, and Information Technology from the University of Toronto, complemented by certifications in digital communication and marketing from Sheridan College and BrainStation.