Mahtab Farhan

Business Intelligence Analyst @HSBC

Chester, GB

Developed and implemented over 5 interactive self-serve dashboards in QlikSense, enabling senior management at M&S Bank to effectively monitor key product performance indicators, supporting strategic decisions and driving a 15% improvement in operational efficiency. Collaborated proactively with Digital Channel & Contact Centre teams to identify key data requirements, designing and delivering 3 innovative reporting frameworks using SAS, Power BI, and advanced Excel models, identifying root causes behind customer behaviour and achieving a 10% improvement in retention rates. Delivered compelling data-driven storytelling and insightful presentations using QlikSense and PowerPoint, clearly communicating findings in tailored executive summaries to senior stakeholders, directly contributing to an 8% increase in Credit Card and Loan product sales. Partnered effectively with the SAS Global team to successfully implement the SAS Viya Text Analytics platform, enhancing sentiment analysis and keyword detection accuracy, and clearly articulating business value propositions to senior change leadership within HSBC UK.