Margy Elliott
Global Brand Strategy Lead
- Role
- Global Brand Strategy & Creative Lead at Prime Video & Amazon MGM Studios
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Margy Elliott
As I have navigated different industries and leadership roles over the past two decades, I’m inspired by big thinkers, inclusive builders, and people unafraid to do the hardest work, with integrity at the core. I aspire to be a leader who shows up for my team in this way, every day. Today, I lead Global Brand Strategy at Prime Video, where I shape global brand architecture and align cross-functional global teams. My role sits at the intersection of brand, data, operations, and executive leadership — helping complex organizations move with clarity and purpose.Before this, I held leadership roles across Amazon, building strategies that expanded customer reach, strengthened reputation, and connected global audiences. I’ve led lean international teams, advised senior executives, launched brand transformations, and built scalable marketing engines designed for long-term growth.Earlier in my career at Columbia University, I built a marketing function from the ground up within Columbia Technology Ventures — increasing license agreements by 343% and generating significant new revenue through data-informed commercialization strategy. That experience shaped how I think about growth: build systems that work, empower people to lead, and let the results follow.My academic background in public health continues to influence my leadership style. I’m drawn to improving systems — whether that’s strengthening organizational alignment, expanding access to opportunity, or building brands that serve global communities with authenticity and respect. Outside of work, global travel has deepened my appreciation for culture, perspective, and the power of connection. I’m excited by growth-stage opportunities where I can combine enterprise rigor with entrepreneurial building — scaling marketing foundations, aligning brand with revenue strategy, and helping organizations grow in ways that are both ambitious and principled.
Experience
Global Brand Strategy & Creative Lead
Prime Video & Amazon MGM Studios
Mar 2024 — Present · US
Lead global brand planning across multi-regional teams, aligning marketing, product, PR, and social under unified strategic frameworksAuthored enterprise-wide brand operational plans and quarterly business reviews presented to senior leadershipDirected Prime Video–wide brand architecture evolution and rebrand, driving organizational change across global stakeholdersEstablished governance model and creative standards adopted across international marketsPartner with data and research leaders to translate customer insights into strategic growth opportunities
Education
New York University
BA, International Health
Columbia University Mailman School of Public Health
MPH, Sociomedical Sciences, Health Promotion
Kellogg Executive Education
Marketing
Skills
- Social Media
- Qualitative Research
- Start-Ups
- Marketing
- Public Health
- Public Speaking
- Research
- Email Marketing
- Management
- Data Analysis
- Strategic Planning
- Microsoft Excel
- Marketing Communications
- Newsletters
- Strategic Communications
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