Melissa Argueta
Content Lead | UX Writer | Digital Advertising Specialist
- Role
- Social Media Regional Lead at Digitas Colombia
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Melissa Argueta
I’m a trilingual Content & Marketing Strategist with 10+ years of experience leading…
Experience
Social Media Regional Lead
Mar 2024 — Present · Bogotá, CO
Regional Supervisor – Philip Morris InternationalLead the Social Operations team for smoke-free products (IQOS, Veev, ZYN) across 9 markets in the Americas, overseeing digital content strategy and execution while ensuring alignment with brand objectives and KPIs.Key Responsibilities:• Supervise and coordinate the Social Operations team.• Execute content strategies across social media and digital platforms.• Monitor performance metrics and optimize content to meet objectives.
Skills
- Edición
- Comunicaciones De Marketing
- Relaciones Públicas
- Dirección Creativa
- Mercadotecnia En Medios Sociales
- Photoshop
- Redes Sociales
- Publicidad
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