Maggie Chandler

Experience

1. Senior Associate Marketing Manager

   Polaris Inc.

   Oct 2022 — Present

   Develop and execute all marketing campaigns, creative strategy and KPIs for parts, garments and accessories category by working cross functionally with product leaders, pricing analysts, and other agency and internal partners to create the most effective campaigns with strong ROI-Create and implement integrated, international, product go-to-market content to drive effective, well-positioned, omnichannel campaigns distributed via in-store print collateral, socials (primarily Meta, YouTube), catalogs, emails, dealer and consumer events, digital + paid media, Polaris.com and all subsidiary sites, Amazon.com, public relations, training modules, direct mailers and presentations-Drive demand for parts, garments and accessories category through paid media initiatives including PMax, Google Demand Gen, display campaigns, Meta, Google Shopping (sitelinks, tags), direct mail targeting and more-Analyze, determine and manage omnichannel plans for retail promotions and related campaigns via PowerBI and CRM dynamics to create awareness, increase engagement and/or redemptions and drive revenue + make data-backed decisions for every campaign.

Education

• University of Minnesota-Twin Cities

  Bachelor's Degree

  2011 — 2014

Skills

• Project Planning
• Microsoft Word
• Journalism
• Customer Service
• Office Administration
• Time Management
• Powerpoint
• Microsoft Excel
• Public Speaking
• Higher Education
• Social Media
• Criminology