Margub Alam

About Margub Alam

I am an advanced analytics professional with over 12 years of experience in delivering…

Experience

1. Digital Analytics Implementation - Google Analytic Google Tag Manager

   Spiralyze

   Jun 2019 — Present

   Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics, digital advertising and online sales metrics using reporting technologies including online analytic tools (e.g, Google Analytics/ Google Tag Manager, Google Optmize, VWO, Optimizely ) and traditional reporting/analysis platforms\\\\n\\\\n Demonstrated experience and leadership in implementing Google Analytics, Google Tag Manager and maintaining JavaScript libraries\\\\n\\\\n Demonstrated experience with Google Tag Manager and deploying diverse tag libraries through innovative strategies\\\\n\\\\n Analyze disparate data points – advertising, sales, web and mobile traffic – to develop holistic understanding of user trends\\\\n\\\\n Develop, customize and troubleshoot JavaScript analytics tracking code to ensure tracking is instrumented in support of a measurement plan\\\\n\\\\n Develop innovative strategies for tracking and tagging, working with internal and external teams to connect disparate data sources\\\\n\\\\n Conduct audits and troubleshoot tracking gaps to maintain data confidence and implement data standards\\\\n\\\\n Experience with implementing/managing site tags (Google Tag Manager), report generation, interpretation, and data visualization\\\\n\\\\n Recommend and implement analytics tracking code needed for ongoing reporting and analysis activities\\\\n\\\\n Support the strategy, creation, execution, and analyses of A/B and multivariate tests to optimize for core business goals.\\\\n\\\\n Ability to troubleshoot, identify patterns, and generate new approaches to reporting.\\\\n\\\\n Direct changes to web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights.\\\\n\\\\n Experience with A/B and multivariate testing tools such as Test & Target, SiteSpect, Monetate or Maxymiser.\\\\n\\\\n Expert knowledge of web and ecommerce analytics, including Google Analytics /Google Tag Manager and other industry-standard web analytics platforms\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Project Management
• Team Management
• Ajax
• Competitive Analysis
• Keyword Research
• Organic Search
• Smo
• Javascript
• SEO
• Mysql
• Google Adwords
• Analytics
• Social Marketing
• Youtube
• Lead Generation
• Ppc
• Xml
• Cms
• Mobile Marketing
• Css
• Content Marketing
• Blogging
• Web Analytics
• C
• Sem
• Email Marketing
• Web Marketing
• Google Analytics
• Microsoft Sql Server
• Digital Marketing
• Social Media Marketing
• Content Strategy
• Business Analysis
• Affiliate Marketing
• Conversion Optimization
• Sql
• Digital Media
• Wordpress
• Website Promotion
• Web Development