Margo Waldrop

About Margo Waldrop

You know your website could be doing more. I help you figure out why.If your website isn\'t driving the revenue, leads, or engagement you expected, you\'re not alone. Most businesses have hidden gaps, missed opportunities, or messaging that just isn’t connecting. I help you pinpoint the kinks, fix what’s broken, and build a strategy that performs.This isn’t about working harder. It’s about working smarter. Your content will stretch further, your marketing efforts will become more efficient, and your website will finally pull its weight.Here\'s how your business benefits:1. Website-first strategy that drives revenueYour website should be more than a digital brochure. I help turn it into a strategic, high-converting asset that attracts, engages, and sells.2. Content that works as hard as you doThrough clear messaging, persuasive structure, and psychology-backed writing, your content will do more than sound good. It will guide your audience toward action and drive real business results.3. Less stress, more strategyI don’t just create content and disappear. I work with you to build smart, scalable systems that reduce the daily content grind. You get more impact with less stress, less guesswork, and fewer scattered efforts.4. Clear, actionable plans that save timeNo fluff. No vague frameworks. You get practical strategies, editorial calendars, and workflows you can use right away. Even if you’re a small team with limited bandwidth, you’ll make your content work harder and smarter.5. Visibility that grows with youFrom SEO to messaging clarity, I help your content get found and remembered. It’s not just about showing up in search results. It’s about showing up with the right message for the right audience at the right time.6. Full-spectrum support, your wayWant a hands-on strategist to lead the charge? I’ve got you. Prefer a consultant to guide your internal team? I do that too. You choose the level of support that fits your business.7. Results, not guessworkEvery strategy I build is focused on real outcomes: stronger messaging, higher conversions, better rankings, and a website that finally drives the growth it should. This is about clarity, consistency, and making every word count.After more than 24 years in content, strategy, and marketing, I’ve learned this: your website should be your hardest-working business asset. If you\'re ready to stop guessing and start seeing results, let\'s talk about how we can make your website work better for your business.

Experience

1. Content Writer

   The Drum

   Sep 2022 — Present · US

   I contribute as a content creator for The Drum, a global online publishing and marketing company based in the UK. In this role, I researched, wrote, and optimized high-quality articles and case studies to support the company\'s content marketing strategy.My duties included- Researching and writing engaging articles and listicles on marketing, technology, media, and business topics to attract search traffic and readership - Conducting interviews and writing branded case studies to showcase client successes - Optimizing content for search engines by using targeted keywords, meta descriptions, alt text, etc- Staying current on SEO best practices and implementing them into my writing - Working closely with editors to develop article ideas and ensure content met quality standards- Tracking performance data and suggesting ways to improve metrics

Education

• University of Central Oklahoma

  Bachelor of Science (B.S.), General Studies

• University of Oklahoma

  Business, Management, Marketing, and Related Support Services

• University of Central Oklahoma

  Bachelor's degree, General Studies

Skills

• SEO Copywriting
• Blogging
• First Time Home Buyers
• Buyer Representation
• Listings
• Content Marketing
• Email Marketing
• Investors
• Real Estate
• Conversion Optimization
• Email Newsletter Design
• New Home Sales
• Article Writing
• Copywriting
• Journalism
• Web Content Writing
• Sellers
• Single Family Homes
• Foreclosures
• Relocation
• Social Media Marketing
• Reo
• Investment Properties
• Inbound Marketing
• Marketing
• Copy Editing
• Short Sales
• Search Engine Optimization (SEO)