Margot Underdown
Manager, Product Marketing @Meltwater
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WORK HISTORY
Manager, Product Marketing @Meltwater
EDUCATION
Product Marketing Alliance
Metrics Certified | PMA Masters
Product Marketing Alliance
Product-Led Growth Certified
Ryerson University
Bachelor of Arts (B.A.), Arts and Contemporary Studies: Culture Studies
Product Marketing Alliance
Cross-Functional Collaboration Certified | PMA Masters
Product Marketing Alliance
Storytelling Certified | PMA Masters
Product Marketing Alliance
Market Research Certified | PMA Masters
Product Marketing Alliance
Sales Enablement Certified | PMA Masters
Humber College
Postgraduate, Public Relations
Product Marketing Alliance
Customer Advisory Board PMA Masters
Product Marketing Alliance
Segmentation Certified | PMA Masters
Product Marketing Alliance
Go-to-Market Launch Certified | PMA Masters
Product Marketing Alliance
Narrative Design Certified | PMA Masters
SKILLS
ABOUT MARGOT UNDERDOWN
With over ten years of experience in B2B SaaS, I am passionate about creating customer value that drives revenue growth and product stickiness. I\'ve had the opportunity to spearhead product marketing across multiple products, launch Meltwater\'s customer academy, and help customers connect the dots to find their “ah-ha!” moments with technology. My current role at Meltwater is leading GTM strategies for our influencer marketing solution and SMB portfolio.Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
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