Margot Latsko

About Margot Latsko

My passion lies in connecting with the people with whom I work. I believe a strong, intentionally fostered company culture that allows for open and empathetic communication, honest reflection of employees, and true connection between colleagues helps establish not only a happier, more cohesive work environment; but also inspires employees to be more creative, work smarter, and ultimately, heavily impacts the bottom line. In my day-to-day work, I find immense joy in assisting the people and companies I work with to realize the impact of their distinctive brand and how best to communicate it. Through this collaboration, I hope to spread awareness that directly increases impact through marketing and communications. I love marketing and client relations because I love working with people. I strive to connect with everyone I meet and bring my best to work by having a consistently positive outlook on challenges that may arise, thus maximizing results for my team and clients, and making even the most difficult task enjoyable. My Top Strengths According to Gallup StrengthsQuest: Empathy, Strategic, Positivity, Input, Individualization Personal Life: I am a Cleveland native who loves to explore new places and meet new people. When I\'m not plotting my next adventure, you can usually find me bopping around the trails surrounding the Cleveland suburbs accompanied by my Golden Retriever, Franklin, tackling a possibly far-fetched DIY project around my house, or with my nose in a book. Should you find my personal and professional interests and values relate to your own, I\'d love to connect!

Experience

1. Senior Account Manager

   Oodle

   May 2024 — Present

   In my role as Account Manager, I am responsible for the day-to-day account & relationship management across client teams. Within this position, I help facilitate digital marketing campaigns and collaborate with media, creative, and web development teams to identify growth opportunities and drive digital strategy for the client. This role requires fluency in all categories below: Digital Marketing & Advertising - Marketing Strategy, Persona Development, Buyer Journey Mapping, Content, Social, Email, SEO, and Media.Data & Performance Management - Data Science, Analytics, Measurement & Reporting.Other typical job activities include:• Operate as the lead point of contact for any and all matters specific to assigned client accounts• Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders• Work with clients to uncover business needs and objectives, build strategies, and identify and implement processes to help achieve client goals• Act as the internal client advocate while understanding the client’s business lifecycle and needs • Represent the client internally to ensure successful execution while delivering results that meet or exceed objectives on time and on budget• Seek opportunities for growth and innovation within assigned accountsOodle is an independent, metrics-driven digital marketing agency dedicated to helping clients navigate and connect with their customers online. In summary, we create connected digital marketing ecosystems for our clients.Since our founding in 2009 as a Cincinnati-based web design agency, Oodle has grown into a team of strategists, designers, developers, account managers, media, and project managers, forming an influential digital marketing and creative partner for clients worldwide. We are a multi-faceted digital agency, combining deep technical abilities with marketing expertise to create powerful experiences for brands and businesses.

Education

• The Ralph and Luci Schey Sales Centre

  Bachelor's degree, Sales, Distribution, and Marketing Operations, General

• Ohio University

  Bachelor of Business Administration (BBA), Marketing

  2012 — 2016