Margot Gaffney

About Margot Gaffney

With over five years of experience in planning and analytics, I am a key leader in Macy\'s Supply Chain and Planning Ops team, managing strategy and rigorous analytics for brand- and store-specific sizing across ready-to-wear (RTW) divisions. I collaborate with Macy\'s merchants, inventory planners, and private label leadership to provide direction to achieve size efficiency and address opportunities related to size and color within each brand. I aim to ensure that sizes are never over or undersold and that each brand\'s target consumer has her size readily available.I also partner with external vendors, including Ralph Lauren, Michael Kors, Nike, and Calvin Klein, to identify and implement business opportunities related to size at the store level to garner customer outreach and satisfaction. I leverage my experience in analytical tools such as SAS Merchandise Optimization to enhance retail performance by optimizing merchandising tactics and size packs for $1.7B in Macy’s retail business. I have implemented new performance metrics to measure size accuracy across top collections, career, casual, active, and freestyle brands. I am passionate about using data-driven insights and predictive analytics to drive sales growth and customer loyalty for Macy\'s RTW brands.

Experience

1. Manager, Size & Color Analytics Rtw National and Private Brands for Missy and Special Sizes

   Macy's

   Jan 2020 — Present · New York, NY, US

   Key leader in Macy\'s Supply Chain and Planning Ops, collaborating with buyers and merchants to identify sales opportunities and optimize sized products in ready-to-wear and set the framework for upcoming sales initiatives• Rigorously examine local consumer buying patterns using predictive analytics and KPIs to present and guide brand- and location-specific strategy recommendations for brick-and-mortar & e-commerce • Enhance retail performance by optimizing merchandising tactics and size packs for the $1.7B Macy’s retail business, addressing size demand in Missy and Special Sizes• Implement new performance metrics to measure size accuracy across top businesses

Education

• The Ellis School

  Diploma

  1994 — 2007

• DePaul University

  Bachelor of Science in Marketing; Minor in Management, Marketing and Management

  2007 — 2011

Skills

• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Strategy
• Marketing Communications
• Analytics
• Public Relations
• Analysis
• Microsoft Office
• Sales
• Social Media
• Photography
• Strategic Planning
• Advertising
• Marketing
• Marketing Strategy
• Event Planning
• Graphic Design
• Event Management
• Digital Strategy
• Retail Sales
• Communication
• Media Planning
• Photoshop