Margot Amelia
Tourism Marketing & Brand Strategy Leader
- Role
- Senior Vice President Chief Marketing Officer at National Aquarium
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
Experience
Senior Vice President Chief Marketing Officer
Mar 2015 — Present · Baltimore, MD, US
The CMO is responsible for the development and execution of the National Aquarium\'s marketing plan to achieve enterprise-wide financial and strategic objectives. The CMO leads all aspects of implementation of the plan: driving attendance and revenue, enhancing the brand, effectively managing customer relationships and increasing market penetration.
Education
University of Pennsylvania
Bachelor of Arts, Communications
1976 — 1980
Skills
- Leadership
- Brand Development
- SEO
- Campaigns
- Speech Writing
- Strategic Communications
- Advertising
- Digital Strategy
- Online Marketing
- Newsletters
- Marketing Strategy
- Public Relations
- Community Development
- Internal Communications
- Press Releases
- Editing
- Marketing
- Media Relations
- Corporate Communications
- Organization & Prioritization Skills
- Strategic Planning
- Marketing Communications
- Social Media
- Problem Solving
- Brand Architecture
- Online Advertising
- Business Development
- Web Marketing
- Destination Marketing
- Presentations
- Blogging
- Integrated Marketing
- Direct Mail
- Marketing Research
- Media Buying
- Social Networking
- Crisis Communications
- Publicity
- Email Marketing
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