Margo Schneider

About Margo Schneider

Senior marketing and technology executive with demonstrated expertise driving customer acquisition, brand awareness, technology adoption, and thought leadership for industry-leading organizations within the health/medical/technology space. Recognized throughout career for exceptional strategic vision and the ability to help organizations crystallize and communicate their brand effectively in the market, as well as driving the adoption of innovative digital health and AI-driven marketing strategies to help companies achieve their business goals. Areas of expertise include: • Marketing Department Leadership / Strategy / Vision• Integrated / Omni-Channel Marketing Management• Digital Marketing / Email Marketing / Experimentation & A/B Testing• MarTech Strategy / CRM, AI & ML Technology Implementation• Online Scheduling / Provider & Location DB Strategy• Website Development / Content Development / Analytics / User Experience (UX)• Social Media Marketing / Content Marketing / Reputation Management• Marketing Analytics / Metrics / KPI Improvement• Market Research / CX / Customer Journey Mapping• Marketing Operations & Automation• Process Improvement & Optimization / Workflow Streamlining• Corporate Branding & Rebranding Strategy• Advertising Agency Relations / Vendor Management & Negotiation• Team Leadership, Mentoring & Performance Evaluation Educational credentials include a BA Degree in English & Creative Writing, as well as completion of the Healthcare Management Leadership Program at UC Irvine. Additionally, hold board positions and serve as a thought leader within the digital marketing and digital health space, authoring publications and sharing insights as a presenter/panelist at top healthcare and tech industry events and association conferences.

Experience

1. Assistant Vice President, Digital Strategy & Operations

   UW Medicine

   Dec 2023 — Present · Seattle, WA, US

   Oversee UW Medicine’s consumer marketing and digital health strategy, including developing a strategic plan and securing multi-million dollar funding for innovation that has increased online appointments (+230%), increased subscribers (+570%), and boosted customer engagement (+3,871%).• Direct a team of 30+ people in achieving results that include improving employee retention (+64%), boosting employee engagement (+45%), increasing KPI performance, and improving relationships with executive leadership. • Serve a key architect of the UW Medicine brand identity, in addition to fostering a multi-media content marketing program, creating a UX program, enhancing crisis communications, and deploying new personalization and CRM capabilities.• Drove rapid deployment of a Virtual Assistant chat completions) and public health campaign monthly page views; email open rates of >40%) by leading a taskforce, defining the strategy, and developing triage tools to deliver life-saving information on all external brand channels.• Aligned the department’s work with broader organizational goals and increased resource allocations for the department ($10M+) by opening lines of communication between the department and executive leadership, building partnerships and trust, and establishing planning and reporting cadences.• Serve as a thought leader on MarTech within the organization, including driving the adoption of AI tools to enhance marketing speed, reach, quality, and cost-effectiveness.

Education

• University of Washington

  Bachelor of Arts - BA, English and Creative Writing

  2000

• University of California, Irvine - The Paul Merage School of Business

  Healthcare Management Leadership Program

  2022

Skills

• Mobile Devices
• Market Research
• Business Process
• Web Content Management
• Team Leadership
• Cms
• Digital Strategy
• Web Project Management
• Competitive Analysis
• Strategic Partnerships
• Strategic Communications
• Program Management
• Web Content Writing
• I Can Breathe in Any Atmosphere
• Social Media Marketing
• Account Management
• Analytics
• Social Media
• Management
• Product Marketing
• Marketing
• Copywriting
• Agile Application Development
• Web Design
• Information Architecture
• Product Management
• Project Management
• Web Analytics
• Web Content Strategy
• Content Development
• User Experience
• Content Strategy
• Strategy
• Web Content
• SEO
• IT Strategy
• Team Management
• Leadership
• Content Management
• IT Solutions