Margo Pletcher
Marketing Manager
- Role
- Marketing Manager - Fairway Styles at Worldwide Golf
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Margo Pletcher
I\'m a marketing professional with a strong foundation in sports and branding strategy…
Experience
Marketing Manager - Fairway Styles
Mar 2025 — Present
Played a pivotal role in the full migration and relaunch of Fairway Styles’ Shopify website—a major initiative for the brand as a primarily e-commerce business. Led both front-end and back-end efforts, including homepage design, collection curation, UX updates, and branded copywriting. On the back end, configured key Shopify apps for SEO, advanced filtering, navigation, and cleaned up extensive product data to ensure accuracy and consistency-Led the launch event weekend for Fairway Styles’ first-ever physical retail location that delivered increased sales, brand awareness, and community engagement. Executed a multi-channel marketing plan—including Meta ad campaigns, organic social content strategy, vendor-partnered giveaways/promotions-Owned all social media strategy and content across Instagram and Facebook, directing weekly paid campaigns through Meta-Led email and SMS marketing through Listrak, developing targeted sends for product drops, collaborations, and lifestyle storytelling.
Education
San Diego State University
Master of Business Administration - MBA
2020 — 2021
University of Utah - David Eccles School of Business
Business Administration and Management, General
2015 — 2018
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